Original image by There Stands the Glass.
How do upscale retailers sell $50 t-shirts and $400 hiking boots to wealthy locals and impulsive tourists in Bozeman, Montana? Peddlers hit ‘em with contemporary roots music, of course. Noticing a trend as I popped into shops on Main Street in the charming college town, I Shazamed songs by Caamp, Sierra Hull and Shane Smith & the Saints when I wasn’t bantering with eager clerks. Vargo’s Jazz City & Books was the exception. Ellingtonian swing set the tone at the jazz-themed bookstore (!) as I unsuccessfully attempted to fill a few holes in my collections. The only things I purchased were lunch at a food co-op and two volumes at a library book sale.